When you say that creating a wiki page helps brands or business organizations to increase their reputation in the eyes of their target audiences then you need to understand why this happens. When you make a wikipedia page, you are creating a presence on a platform that is respected and regarded by people all over the world. Having a presence on such a virtual platform also has a positive impact on a brand’s overall reputation as well. This is why, you will notice that many brands choose to have a presence on this platform. What other ways can brands use to increase their reputation in the market?